Creative Process

Briefing: “I work with you to gather information about your company, product communications objectives, expectations and goals.

Creative: “I will create and present you two to three design options for your review.

Feedback and production: “Based upon your comments and suggestions, I will make the changes accordingly.

Delivery: “Final, approved materials; will be delivered to you in High quality PDFs, jpeg, Ai files, InDesign desired by you via email. If the files are too big to be emailed. CD will be given to you by hand or postal.

Printing: “Please note that although I do not provide printing services, I have worked with many qualified printers and can make a recommendation based on your specific needs.


About Irwan Ismail

A Creative Director who has been conseptualising & designing printed collaterals since 1998. With 13 years of experience, he provide companies assistance with projects that involve marketing collateral development (below-the-line advertising such as advertisement, brochures, calendar, flaglines, buntings, banners, posters, packaging and to name a few). As mentioned, he has the skills in standard graphic design applications and desktop publishing softwares (Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Bridge, Art Rage and QuarkXpress). To add, the ability to perform those skills in PC or Mac operating system platforms. He has been working in the advertising industry for 6 years and 4 years in publishing. Previously he was with The New Straits Times as the assistant chief artist. Contributing design layout for the newspaper. Currently, he is attached with an online newspaper called The Malaysian Insider.

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